Direct marketing is basically refined as the form of marketing and advertising that allows and permits that business companies and non-profit organization to communicate or get in contact with their customers or clients in a direct manner. Some of the common medium or channel used by the businesses for their campaigns of direct marketing include online tools, electronic mail, telemarketing, grassroots or community marketing, direct selling, out-of-home, insert media, direct response marketing, couponing, voicemail marketing, couponing, direct mail and mobile phones. Using the direct marketing can help the businesses or organizations to obtain the various benefits and advantages, for the direct marketing can help them build relationships with new customers or clients, it can help in increasing their sales, it can provide their customers with compelling content that they may share with their friends and families, it can help them learn which marketing approach can reach their target market, and it can provide them the ability to test the appeal of their services and products to their prospective clients or customer.
One of the most commonly used forms of direct marketing is the one called as the direct mail marketing, and this is defined as the process of the businesses to send out or deliver postcards, advertising mail and letters to their current and prospective customer or clients. Advertising mail is basically defined as the process of sending out any type of advertising materials to receivers or recipients of postal mail, and some other terms used for advertising mail are direct mail, admail, junk mail and mail shot. The advertising mails can be delivered or sent out in two ways, may it be to the addressed individuals that are pre-selected, or to neighborhood-by-neighborhood basis, in which the recipients are unaddressed.
The different useful tips for the businesses who chose to use the direct mail marketing campaign for the first time should definitely begin by deciding and determining their goals, then identify their target market, contact their local post office about obtaining and using bulk mail, practice a test run of their mailing, track any responses, calculate their ROI or return on investment, prepare their promo for mailing and take them to their local post office, determine the kind of mailing that they’ll be sending out, create their mailing, and have their mailing designed and printed professionally. In order to become successful in using the direct mail marketing, the businesses are advised to include either discounts and specials, catalog of their products and services, samples, reminders, announcements, newsletter, or useful tips or items in their direct mail.The Ultimate Guide to Businesses